I independently developed Barkly, an online pet shop built entirely from the ground up using Shopify. Starting with a base theme, I transformed it into a fully customized e-commerce experience, redesigning the layout, refining the UX, and implementing visual and functional changes tailored to the brand’s personality.

Beyond the technical development, I crafted the entire brand identity — from the logo design and color palette to the brand voice and social media presence. I also created a comprehensive branding book to ensure visual and tonal consistency across all customer touchpoints.

Although the project was later discontinued, Barkly achieved ₱10,000 BRL in revenue through a dropshipping model, demonstrating the strength of its concept and design execution. The experience gave me end-to-end control over branding, design, and e-commerce development — a valuable exercise in combining business vision, creative direction, and technical customization into one cohesive project.

Store password: riecki