Arena Piscinas, the leading pool and outdoor leisure store in Ilhabela, São Paulo, partnered with me to completely revamp their outdated website. The previous version, built on WordPress years ago, no longer reflected the brand’s excellence or met their need for speed, clarity, and a modern visual appeal.

To meet those goals, I researched the best-performing web platforms for design efficiency and performance, ultimately developing a brand-new website through a visual studio that allowed for rapid and precise implementation. Within two weeks, the new Arena Piscinas website was live — faster, more intuitive, and visually elegant.

The redesign significantly increased site traffic and enhanced the brand’s online visibility, helping this long-established company stay modern and connected to its audience. The CEO and co-founder, Eduardo Arena, shared this feedback:

“The website presents clarity and ease of navigation. Perfectly executed. We congratulate, thank, and highly recommend João Anelli’s work to every entrepreneur who wants a strong image for their business.”